To prevent personalized ads on your Roku profile, go to Settings > Privacy > Advertising, then check “ Limit ad tracking.” Note: This setting is also available on Roku streaming gadgets. Although this will stop your Roku TV from identifying your content on the pixel level, Roku can still collect data about the Roku TV streaming channels you’ve installed and use. Next, uncheck “ Use Information for TV Inputs” to disable ACR. On Roku-powered smart TVs, you can turn off ACR by going to Settings > scroll down and select Privacy > Smart TV Experience. To turn this off, go to your TV’s Settings > Preferences > then scroll to the “ Right to Privacy Settings.” Turn off the setting labeled “ Collect App and Over-the-Air Usage Data.” You can also turn off Interest-based ads in this section. Although Amazon said that it does not use ACR to identify content on Fire TV Edition TVs, it can still collect data about the over-the-air channels you watch and the streaming apps you use. Amazon Fire TVĪmazon’s Fire TV platform is baked into some smart TVs. To limit other forms of data collection on your LG smart TV, go back to Settings > All Settings > scroll down to General > About This TV > User Agreements > toggle Personalized Advertising to Off. To turn this off, go to Settings > All Settings > scroll down to General > scroll down to a setting called LivePlus > toggle it to Off. LG’s ACR technology is baked into its newer WebOS-powered smart TVs, known as LivePlus. Keep in mind that turning off your Samsung TV’s Voice Recognition Services will disable its voice commands.
You can disable Voice Recognition Services in this section, too. On older Samsung smart TVs, go to the TV’s Smart Hub menu > Settings > Support > look for Terms & Policy > then disable SyncPlus and Marketing. Here you can turn off Viewing Information Services (Samsung’s ACR technology), Internet-based Advertising (for personalized ad tracking) and Voice Recognition Services. On newer Samsung sets, go to Settings > Support > scroll down to Terms & Policies. If you’re concerned about your privacy, you can turn off voice control, ACR and ad tracking completely.
Some Samsung smart TVs include voice control. On Vizio smart TVs that use the newer SmartCast system, go to System > Reset & Admin > Viewing Data > toggle it to Off. On older Vizio TV sets that use Vizio Internet Apps (VIA), go to the TV’s System, and then: Reset & Admin > Smart Interactivity > Off. If you own a Vizio smart TV, you can turn off your set’s ACR features. The exact methods will depend on your TV’s brand. If this all sounds too creepy to you, there are thankfully ways to turn it off. This data is collected and can be used for marketing and targeted advertising purposes.
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